Coaching Matters - Leadership in Times of Uncertainty, Vol III#5, pg5

Business after September 11 will be fundamentally different because it must have:

A heightened sense of awareness,
A greater assumption of responsibility,
A more intense commitment to greatness,
A greater respect for freedom,
A promise never again to be negligent about global realities and never again be forgetful about our deepest values.

This must be made visible:

In the way a company does business,
How a company relates to its customers,
The way products and services are designed, and
The quality of delivery and follow up.

Free enterprise is the embodiment of the idea of liberty. The most patriotic thing to do is to build a strong economy, one that has the wherewithal to take care of all of the social issues with which a nation has to contend. The future of our nation and of freedom in the world depend on this message being given and Ö heard.

A business needs to embody all the virtues of a free people. And a business needs to be the very clearest and the very strongest ambassador to the world of:

What freedom really means,

How to bring it about,

How to preserve it,

How to spread it, and

How to defend it.

Freedom does not mean license.

Freedom means responsibility and accountability‚ and not just for oneself but also for the greater whole. A great business is a business that reflects these values ‚a commitment that becomes also the critical success factor for economic success.

Are you thinking about the higher purpose of your particular business? What is it now? What is it to be? Tell us about it! Your market wants to hear it!

Leadership in Times of Uncertainty continued
<page4	Vol. III, Num.5, Page5 ~ Online
Leadership in Times of Uncertainty \| Leading or Managing? \| Leadership Styles \| How is Leadership Developed? An Important Message to Business Leaders


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